Abstract / Summary

What if the future of social was in hands of the people? We’re harnessing web3 technologies to create the first social network that’s owned by its users. We begin by launching a way for users to discover and join local communities, but our vision extends far beyond - building the foundation for an open universe with thousands of interconnected social experiences - we call this the Metanetwork.

The Problem

  • Social media networks help people connect with each other - both locally and around the world, but the value accrued by the biggest social networks through their size, or number of users, isn’t shared fairly with the users themselves. Facebook has a $1T market cap at the time of writing, but the vast majority of it’s 2 billion users pay to use the network with their attention to advertising.
  • The web3 movement is growing rapidly, creating new, decentralised apps and networks that let users own a share in their favourite applications. Whilst there are many web3 applications that solve problems in finance, digital art sales and gaming - there isn’t yet a web3 social network with substantial adoption.
  • This is surprising, since the value of a social network is derived in large part from the number of users it connects, so a social network whose value is fairly distributed amongst its users would not only create a lot of wealth for its users, but would grow incredibly fast as a result.

The Solution

  • Little Atlas is creating foundational infrastructure for social media on the decentralised open Internet. We’re placing an emphasis on modularity and fair distribution of value created by users on the network - allowing any user to earn from rather than pay to participate, and new projects are able to extend our network with new functionality operating on a common, open social graph.

How we’re getting there

  • We’re starting by launching an easy way for web3 users to connect with others nearby - by enabling the creation and discovery of local geography-based communities, in a completely decentralised way. This is achieved via a hierarchical land sales mechanism paired with a democratic community model tied to owned land running on blockchain smart contracts.
  • Users acquire land based on their geographic interests, and can use our website and mobile applications to find and connect with others nearby their tiles. Tile owners can form communities by voting for them with their tiles, growing their presence on the map and attracting attention from others nearby. Communities can fund themselves through revenue generated from sales of sub-tiles, and use their land tiles as membership passes to token-gated Discord servers and websites through API integrations.
  • Once a critical mass of users adopts Little Atlas, we will invest in making it easy for developers to integrate our open social graph into their own applications - allowing them to easily build and iterate on social media applications without having to build a user base. We call this the Metanetwork - an open and extensible foundation for social media of the future.
  • In the future, Little Atlas will adopt a global governance layer through the Atlas DAO, which will collect all revenue generated by the network. The majority of this revenue will be re-invested into funding for the hundreds of thousands of communities formed on top of the network.
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The Problem
The Solution
How we’re getting there